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Senior brand & product marketing strategist · 8+ years

Aditi Ajmera

I build campaigns around a simple question: why should people care?

Brand strategy, product marketing and go-to-market leadership for brands across entertainment, technology and culture.

8+ years
Strategic leadership
15+
Global brand partners
60%+
Team revenue led
Gold
BuzzIn Content Award

Selected Work

Strategy made visible.

Some of the work I have done spanning brand participation, market entry, entertainment, product launch and commercial products.

Capabilities

Where I lead

From defining the problem and audience to shaping the proposition, route to market and integrated story.

  1. 01

    Brand Strategy

    Positioning, propositions, brand architecture and strategic narratives.

  2. 02

    Product Marketing & GTM

    Turning products and capabilities into propositions audiences understand and choose.

  3. 03

    Audience & Culture

    Finding the human and cultural insight behind effective marketing.

  4. 04

    Creative Strategy

    Turning strategic problems into compelling creative territories.

  5. 05

    Partnerships

    Building mutually valuable relationships between brands, platforms, creators and culture.

  6. 06

    Integrated Marketing

    Connecting strategy across content, social, creators, partnerships and experiences.

Credentials & Leadership

Strategy before execution.
People before platforms.

A marketing strategist with 8+ years across brands, entertainment, technology and culture. The work starts with the business problem, the audience and the reason someone should care — before deciding what the marketing looks like.

At LBB (acquired by Nykaa), she built the commercial propositions, go-to-market frameworks and sales enablement that turned the platform's creative capabilities into products senior brand marketers could understand, choose and renew.

Portrait
60%+
Company revenue executed by the brand solutions team
15+
Global enterprise brand partners
25%
Operational efficiency gain via delivery playbooks
#5
DTC club on Clubhouse in 2 months

Based in the United States · 8+ years · Global scope

Career Arc

  • 2016 — 2017

    Senior Executive, Brand Strategy & Social Media · RepIndia

    Brand strategy and integrated campaigns for Reliance Group and consumer brands.

  • 2017 — 2022

    Senior Manager, Brand Solutions & GTM · LBB (acquired by Nykaa)

    Owned GTM strategy, solutions architecture and sales enablement for 15+ enterprise brand partners; led the team driving 60%+ of company revenue.

  • 2022 — 2023

    Senior Marketing Manager · HarperCollins India

    Go-to-market launch marketing and PR strategy for a major title release.

Brand Footprint

Amazon Prime Video · Adidas · LEGO · Samsung · Diageo · Pernod Ricard · AB InBev · Cadbury · Mondelez · Tupperware · McDonald's · Philips · Reliance · HarperCollins

LinkedIn ↗Download resume ↓

Let's build something people actually care about.

For roles, consulting, collaborations and interesting conversations.